Inspired by our startups and partnerships, we wanted to evolve our logo and branding to represent the impact of our ecosystem and the people in it that continue to make it thrive.
With the new look, we aimed to channel a sense of purpose, innovation and proactive entrepreneurship that inspires people and their ideas towards global impact. The result is a bright, energized and playful identity created by our fantastic graphic wizards over at Beep! Digital in England.
Watch the logo preview video at the XTC 2022 Global Finals
The multifaceted shards allude to the competition’s extreme challenges and showcase the inspiring ideas from our diverse startups from around the world. The color palette is directly inspired by the United Nations’ Sustainable Development Goals as well as the vibrancy of our community.
Our competition continues to push boundaries and help purpose driven startups grow and make effective and positive change in today’s world. The animated version of the new brand showcases this, each facet contributing to the success of each and every startup that takes part in our competitions and how we all continue to collaborate and come together as one to deliver global impact.
Join us in this next chapter of the future of XTC! Learn more and apply to our latest competition here.